VIVAnews - Sony Ericsson confirmed the use of the new slogan 'make.believe' in its communication with the consumers. The slogan aims at emphasizing the quality of its entertainment and collaboration with Sony Group.
"Sony has been combining communication and entertainment since the beginning. The message 'make.believe' orchestrates Sony Ericsson with other companies under Sony Group as well as forming a unity between community and entertainment," said Sony Ericsson Indonesia Head of Marketing Djunadi Satrio in a press release on October 11.
"Through an adjustment of brands and modificatiom of 'make.believe', Sony Ericsson offers more entertainment to consumers," he said.
Sony Ericsson in the press release also announced the next stage in its ongoing business transformation is making in unison its external visual image as well as brand values.
"The ongoing business transformation provides a new basis for Sony Ericsson. Brand modification is part of the strategies," said Djunadi. "The new open culture marks our shift in planning and designing Sony Ericsson's proposition. We are also inviting our consumers to connect with us through digital platform and social media," he said.
Visually, the transformation is signaled by adding seven new colors to the 'liquid identity' logo.
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Translated by: Bonardo Maulana Wahono
